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Date: 01-24-2013

Views: 2631

Your Comments: 0

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What is going on with Apple?

The iPhone maker is losing 12% today, after reporting $13,100 million profits last quarter.

Apple was worth $514 a share yesterday. It is worth $450 today. It lost $63 in just one day, over 12%. That seems to be a lot for Apple. They reported a profit growth of only 1% over the last quarter, or $13,100 million. That is too low for them. A year ago, sales grew 73%, compared with a 18% growth this year. The rithm is clearly going down.

Investors expected sales of $45,000 million for the current quarter, but Apple said they will range between $41,000 and $43,000 million. That is why investors are really worried: sales go down too fast after releasing a new product.

Growth is going down

Apple's PER, or the years investors would need to recover their money, is still a very decent 10. Apple is not expensive at all. But Samsung, its Corean competitor, increased its profits 89%, at PER 8. That is the kind of growth investors want to see, but cannot find in Apple anymore.

In order to do that, Apple could develop a low cost iPhone for China and other emerging markets, but they keep saying they will not lower their quality standards. That is up to them. Our point of view is that investing in a high growth company is very dangerous if growth vanishes: now it is up to you.

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¿Qué le pasa a Apple?

El fabricante del iPhone está perdiendo un 12% hoy, tras comunicar $13,100 millones de beneficio el trimestre pasado.

La acción de Apple valía ayer $514. Hoy vale $450. Ha perdido $63 en un sólo día, más del 12%. Parece mucho para Apple. Han comunicado un crecimiento del beneficio de sólo el 1% el último trimestre, o $13,100 millones. Eso es muy poco para ellos. Hace un año, las ventas crecían un 73%, en comparación con un crecimiento del 18% este año. El ritmo es claramente descendente.

Los inversores esperaban unas ventas de $45,000 millones en el trimestre actual, pero Apple ha dicho que serán de entre $41,000 y $43,000 millones. Por eso están tan preocupados los inversores: las ventas bajan demasiado deprisa tras cada nuevo producto.

Cae el crecimiento

El PER de Apple, o los años que tendrán que esperar los inversores para recuperar su dinero, todavía es de un decente 10. Apple no está para nada cara. Pero Samsung, su competidor coreano, ha aumentado sus beneficios un 89%, con un PER de 8. Esa es la clase de crecimiento que quieren ver los inversores, pero que ya no pueden encontrar en Apple.

Para hacerlo, Apple podría desarrollar un iPhone low cost para China y otros mercados emergentes, pero siguen diciendo que no van a rebajar sus estándares de calidad. Como ellos quieran. Nuestro punto de vista es que invertir en una empresa de alto crecimiento es muy peligroso si el crecimiento desaparece: ahora les toca a ustedes decidir.

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