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Date: 09-20-2016

Views: 4757

Your Comments: 0


Their gross margin is too low

Petroleum Technical Services (PVS), Vietnam Exhibition Fair Centre JSC (VEF), Mobile World Investment Corp (MWG)

They have no competitive advantages

The gross margin is the percent of total sales revenue that a company keeps after paying the direct costs associated with producing the goods and services it sells. The higher the margin, the lower the cost. In this case, since the margin is low, the cost is high, which means there is no competitive advantage at all. Anybody with lower costs would beat them.

Besides, a 20% margin means they mark up their sale prices 25%. That is the minimun for me. A 33% margin means they are marking up their prices 50%. That means pricing power. They must have some competitive advantage to be able to do that.

A preliminary look at the country


El margen bruto es demasiado bajo

Petroleum Technical Services (PVS), Vietnam Exhibition Fair Centre JSC (VEF), Mobile World Investment Corp (MWG)

No tienen ventajas competitivas

El margen bruto es el porcentaje de las ventas que se queda una empresa tras pagar los costes directos asociados a la producción de los bienes y servicios que vende. Cuanto mayor sea el margen, menores son los costes. En este caso, al tener un margen bajo, los costes son altos, lo que significa que no hay ventajas competitivas. Cualquiera con costes más bajos los puede machacar.

Además, un margen del 20% significa que le meten un 25% al precio. Ése sería el mínimo para mí. Un margen del 33% significa que le están metiendo un 50% a los precios. O sea, que mandan en el precio. Deben tener alguna ventaja competitiva para poder hacerlo.

Un primer vistazo al país

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